case_youtube-01

HOW DO YOU MAKE 
INVISIBLE AUDIENCES VISIBLE?

 

 

HOW DO YOU MAKE 
INVISIBLE AUDIENCES VISIBLE?
 

 

HOW DO YOU MAKE 
INVISIBLE AUDIENCES VISIBLE?

HOW DO YOU MAKE 
INVISIBLE AUDIENCES VISIBLE?

 

HOW DO YOU MAKE 
INVISIBLE AUDIENCES VISIBLE?

THE FILM, PROMOTION 
& EVENT CONCEPT 
'UNEXPECTED FACTS'

Integrated campaign reducing the prejudice prevalent among marketing and media executives towards YouTube and showing new potential. Implemented as a multilevel event: an emotional movie concept transformed into informative, entertaining quiz formats..


THE FILM, PROMOTION  
& EVENT CONCEPT
'UNEXPECTED FACTS'

Integrated campaign reducing the prejudice prevalent among marketing and media executives towards YouTube and showing new potential. Implemented as a multilevel event: an emotional movie concept transformed into informative, entertaining quiz formats.


THE FILM, PROMOTION & EVENT CONCEPT
'UNEXPECTED FACTS'

Integrated campaign reducing current prejudice among marketing and media executives towards YouTube and showing new potential. Implemented as a multilevel event: an emotional movie concept transformed into informative, entertaining quiz formats.


THE FILM, PROMOTION & EVENT CONCEPT
'UNEXPECTED FACTS'

Integrated campaign reducing current prejudice among marketing and media executives towards YouTube and showing new potential. Implemented as a multilevel event: an emotional movie concept transformed into informative, entertaining quiz formats.


THE FILM, PROMOTION & EVENT CONCEPT
'UNEXPECTED FACTS'

Integrated campaign reducing current prejudice among marketing and media executives towards YouTube and showing new potential. Implemented as a multilevel event: an emotional movie concept transformed into informative, entertaining quiz formats.


TEASER FILM
as opener

TEASER FILM
as opener

TEASER FILM
as opener

TEASER FILM
as opener

TEASER FILM
as opener

INTERACTIVE QUIZ
via YouTube users

INTERACTIVE QUIZ
via YouTube users

INTERACTIVE QUIZ
via YouTube users

INTERACTIVE QUIZ
via YouTube users

INTERACTIVE QUIZ
via YouTube users

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DETAILS

DETAILS

DETAILS

DETAILS

DETAILS

TASK:

Convince global marketing managers to include YouTube in their media plan.

TASK:

Convince global sports marketing managers to include YouTube in their media plan.

TASK:

Convince global sports marketing managers to include YouTube in their media plan.

TASK:

Convince global sports marketing managers to include YouTube in their media plan.

TASK:

Convince global sports marketing managers to include YouTube in their media plan.

CHALLENGE:

Promote the fact that YouTube users are significantly older and more complex than many believe.

CHALLENGE:

Promote the fact that YouTube users are significantly older and more complex than many believe.

CHALLENGE:

Promote the fact that YouTube users are significantly older and more complex than many believe.

CHALLENGE:

Promote the fact that YouTube users are significantly older and more complex than many believe.

CHALLENGE:

Promote the fact that YouTube users are significantly older and more complex than many believe.

APPROACH:

Evaluation of global YouTube data and studies.

APPROACH:

Evaluation of global YouTube data and studies.

APPROACH:

Evaluation of global YouTube data and studies.

APPROACH:

Evaluation of global YouTube data and studies.

APPROACH:

Evaluation of global YouTube data and studies. 

REALISATION:

Activating event concept with film and promotion. We surprised visitors with emotional scenes and let them playfully discover facts.

REALISATION:

Activating event concept with film and promotion. We surprised visitors with emotional scenes and let them playfully discover facts.

REALISATION:

Activating event concept with film and promotion. We surprised visitors with emotional scenes and let them playfully discover facts.

REALISATION:

Activating event concept with film and promotion. We surprised visitors with emotional scenes and let them playfully discover facts.

REALISATION:

Activating event concept with film and promotion. We surprised visitors with emotional scenes and let them playfully discover facts.

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HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
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