
HOW DO YOU PROMOTE
THE 2ND CHANCE AT €10M?
HOW DO YOU PROMOTE
THE 2ND CHANCE AT €10M?
HOW DO YOU PROMOTE THE 2ND CHANCE AT €10M?
HOW DO YOU PROMOTE THE 2ND CHANCE AT €10M?
HOW DO YOU PROMOTE THE 2ND CHANCE TO €10M?
HOW DO YOU PROMOTE THE 2ND CHANCE TO €10M?
THE VIDEO CAMPAIGN
"RISE IN PRAGUE"
THE VIDEO CAMPAIGN
"RISE IN PRAGUE"
THE VIDEO CAMPAIGN
"RISE IN PRAGUE"
THE VIDEO CAMPAIGN
"RISE IN PRAGUE"
THE VIDEO CAMPAIGN
"CASE RISE IN PRAGUE"
For WSOP Prague 2026 – Europe's largest poker tournament with a guaranteed prize pool of €10,000,000 – we developed an international campaign around the tournament's re-entry mechanic. The Easter motif of resurrection became the central metaphor. Claim: Rise in Prague. Miracles happen.
For WSOP Prague 2026 – Europe's largest poker tournament with a guaranteed prize pool of €10,000,000 – we developed an international campaign around the tournament's re-entry mechanic. The Easter motif of resurrection became the central metaphor. Claim: Rise in Prague. Miracles happen.
For WSOP Prague 2026 – Europe's largest poker tournament with a guaranteed prize pool of €10,000,000 – we developed an international campaign around the tournament's re-entry mechanic. The Easter motif of resurrection became the central metaphor. Claim: Rise in Prague. Miracles happen.
For WSOP Prague 2026 – Europe's largest poker tournament with a guaranteed prize pool of €10,000,000 – we developed an international campaign around the tournament's re-entry mechanic. The Easter motif of resurrection became the central metaphor. Claim: Rise in Prague. Miracles happen.
For WSOP Prague 2026 – Europe's largest poker tournament with a guaranteed prize pool of €10,000,000 – we developed an international campaign around the tournament's re-entry mechanic. The Easter motif of resurrection became the central metaphor. Claim: Rise in Prague. Miracles happen.
DETAILS
DETAILS
DETAILS
DETAILS
DETAILS
TASK:
TASK:
TASK:
TASK:
TASK:
CHALLENGE:
Give the re-entry mechanic an emotional charge and scale it across multiple markets.
CHALLENGE:
CHALLENGE:
CHALLENGE:
Give the re-entry mechanic an emotional charge and scale it across multiple markets.
CHALLENGE:
REALIZATION:
Films built around the motif of resurrection. The hero film shows a giant poker chip rolling through the streets of Prague, exploding in a firework of golden eggs. Humorous short spots depict failed resuscitation attempts – until someone whispers: "Late registration's still open".
REALIZATION:
REALIZATION:
REALIZATION:
REALIZATION:
OTHER CASES
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