WHICH TACTICS WILL MAKE YOU
A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU
A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU
A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU A GLOBAL MARKET LEADER?

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE
POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

LAUNCH SPOT
'GREAT TENNIS'

LAUNCH SPOT
'GREAT TENNIS'

LAUNCH SPOT
'GREAT TENNIS'

LAUNCH SPOT
'GREAR TENNIS'

LAUNCH SPOT
'GREAT TENNIS'

BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

BRAND SPOT
'PUPPETS'

BRAND SPOT
'PUPPETS'

BRAND SPOT
'PUPPETS'

BRAND SPOT
"PUPPETS'

BRAND SPOT
'PUPPETS'

BRAND SPOT
'RECIPE'

BRAND SPOT
'RECIPE"

BRAND SPOT
'RECIPE'

BRAND SPOT
'RECIPE'

BRAND SPOT
'RECIPE'

PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

TASK:

A brand campaign bringing online poker closer to people worldwide.

TASK:

A brand campaign bringing online poker closer to people worldwide.

TASK:

A brand campaign bringing online poker closer to people worldwide.

TASK:

A brand campaign bringing online poker 
closer to people worldwide.

TASK:

A brand campaign bringing online poker closer to people worldwide.

CHALLENGE:

Many newcomers believe that poker is purely a game of chance and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely a game of chance and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely a game of chance and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely
a game of luck and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely a game of luck and distrust online platforms.

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game.

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game..

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game.

APPROACH:

Psychological interviews on the driving
 forces and barriers to the poker game.

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials 
explaining poker as a sport that can be learnt
and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.