Hello White Parrot

Authentic meets Agentic · AI consulting, Hamburg

AI that takes on
your colour.

Your team works with assistants and agents that know your knowledge, speak your language and match your style. Developed live and hands-on, on your real tasks.

Request an intro call Course “From Prompt to Agent”
B2B&B2C

Growing since 2008 with

ggpoker

Our principle for 18 years

People first,
then technology.

Every project starts with a review: which tasks take up the most time, where the challenges and wishes lie. Then comes a concept that fits your requirements exactly.

Four moments from AI workshops: people of different ages working together at a laptop. AI-generated image.
AI generated

Where are you today?

Beginner, Advanced, Expert.

Level 1 · Beginner

“We've started using AI, but not yet as a team.”

Individual employees are experimenting, each in their own way. What's missing: a shared method, assistants with your knowledge and rules everyone knows.

What you get

A hands-on course on the topics on your agenda. After one or two days, prompts, assistants and first agents are up and running. In the two-day course we also create your own AI policy.

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Level 2 · Advanced

“We want assistants and agents to keep growing.”

The team already works with AI. Now workflows need to be systematised and agents used across teams.

What you get

Assistants and agents that use your company knowledge for sales, marketing and administration. Stored securely on a GDPR-compliant platform.

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Level 3 · Expert

“We'd like multi-agent systems and automations.”

Assistants are running, and so are the first agents. Now entire workflows need to mesh: research, assess, write, review. Under controlled supervision.

What you get

Multi-agent systems and automations, tailored exactly to your requirements. If you wish, fully developed as a project and maintained long term.

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What clients say

“For me, Florian Pagel is one of the most distinguished experts advising companies on AI transformation.”
Sven Doerrenbaecher · Ex Head of Digital Media Worldwide Mercedes-Benz, Co-Founder Antoni
“What you showed us today will completely change the way we work.”
Sales team of ARNO Group · after two workshop days on AI in Sales
“With Florian and his team on board, AI transformation is no longer a gamble.”
Sven Stiel · Chief Marketing Officer, World Series of Poker, Las Vegas
“It used to take me eight hours. Now it takes one.”
Participant in an Agentic AI training · IONITY, Sales & Growth
“HWP impresses with attention to detail, reliable hands-on delivery and approaches that add real value.”
Mel Shifferath · Ex Head of Brand eBay, Head of Google Maps Marketing EMEA
“External partners would have taken much longer to do this.”
IONITY leadership team · after a live task: a real business case, 35 minutes
“I save two to three hours a day and invest them elsewhere.”
Patrick G. · pool builder, solo self-employed, after the course “Business Professional AI”
“You could cover for me on holiday any time. I trust you blindly.”
Participant from the Google Marketing Team · over eight years of collaboration
“You push open a gate into a world where before I could only guess at what was possible.”
Patrick G. · solo self-employed, Solo-Helden participant
“Working with you doesn't feel like an agency relationship at all, more like an extension of our own team.”
Participant from the Google Marketing Team · on working with Hello White Parrot
“I'm not looking for an agency. I'm looking for a founder's mindset. People who drive this forward as if it were their own.”
Founder of a VC-funded start-up · in the intro call, and the reason it all got started
“Wow, how do you actually build these decks? Is that AI?”
The question that comes up in almost every workshop
“The faster the machine answers, the scarcer attention, respect and genuine interest become.”
Vivian Hecker · Co-author “Der KI-Knigge: Authentisch trifft Agentisch”

What you get

Six ways to grow with us.

AI Workshops & Course

Sprint sessions and the hands-on course “From Prompt to Agent”: teams that then use AI independently and take it further.

AI Projects

Assistants and agents for marketing, sales and operations. We design and build them for your business.

AI Automation

Workflows that run on their own: request in, proposal out, a person approves.

AI Marketing & Sales

Assistants and agents for sales and marketing: lead research, quotes, content, campaigns, in the company's own style.

AI Change & CAIO on demand

Supporting management and teams until the change holds in everyday work. For a defined period, not forever.

AI Film & Content

Case films, campaigns and content. AI supports concept and production.

Cases

Work.

From a single project or one-day workshop to a complete company transformation.

Understand · Case films

Google

How can companies scale with Google products?

Eleven case films, 90 to 120 seconds, each created from real interviews.

Read more

Understand · AI workshop

IONITY

2 days. 35 minutes. One real task.

The leadership team sets a business challenge live. 35 minutes later, the solution is ready.

Read more

Grow · Hackathon

FRANK Gruppe

Embrace change: AI hackathon with 35 leaders.

A whole day, hands-on. Live dashboards and AI assistants. Sceptical looks turned into smiles.

Read more

Grow · AI Camp

ARNO Group

AI rollout to 80+ employees.

From individual workshops to an AI Camp for the whole company. Pull beats push.

Read more

Understand · Case films

Google

How can companies scale with Google products?

Whether retailer, micro-business, start-up, mid-sized company or major industrial client: Google offers every business the right online marketing product to drive growth. With authentic video documentaries, we portrayed companies of all sectors and sizes, from SumUp to Taxfix to Freenet, and showed which approach led each to success. Preliminary research, interviews and on-site documentation; 90 to 120-second videos that concisely show the company's challenge and the right solution.

Watch the case films

The Twin Paradox
Little Glow
Heimathund
Frontier Car Group
Reishunger
Columbus
Syzygy
SumUp
Vimcar
Taxfix
Freenet
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Understand · AI workshop

IONITY

2 days. 35 minutes. One real task.

2 days. 35 minutes. One real task.
The whole IONITY leadership round watching.

That was my favourite moment of our two-day AI workshop.

No slides about someday. Just hands-on proof of what actually works.

They challenged me live in the meeting:
Here's a real business challenge. You have 35 minutes.

So I delivered.

Silence.

Feedback afterwards:
external partners would have needed considerably longer.

That's the whole point of an AI Sprint:
Show it. Prove it in the room, with real work.

Thank you for the openness, the sharp questions, and the trust, Jeroen van Tilburg, Torsten Kiedel, Dr. Meta Kessler, David MIGNAN, Daniel Heßelmann, Matthias Rehm.

IONITY is a genuinely cool company with a leadership crew that doesn't just delegate AI downward. They roll up their sleeves.

Two great days with you.

Looking forward to seeing you again.

Authentic meets Agentic. ⚡

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Grow · Hackathon

FRANK Gruppe

Embrace change: AI hackathon with 35 leaders.

Some companies talk about change.
And some take their shoes off.

And step barefoot right into the middle of it.

FRANK Gruppe is one of the second kind.

Today I had the pleasure of working with their leadership team together with my co-speaker Sven Doerrenbaecher. And we were seriously impressed.

No “maybe we'll do something with AI at some point”.
Instead, a whole day dedicated to change.
With more than 35 leaders.

In focus: AI agents. Magic dashboards.
Real tools for everyday work.

Sven kicked things off with the motto of the day:
“Embrace change”. And with his book EMBRAICE.

Then I got to lead the hackathon with Unlocktomorrow.ai.
Under my guiding principle: Authentic meets Agentic.

Exactly what Sven and I had hoped for happened.
And something you can never force.

The teams simply took off.

The dashboards? Insane.
Numbers: live. Clear. At a glance.
Every team built its own view of the business.

And as for the assistants. They take real work off people's plates.
Research, writing, tedious routine.
No gimmicks. Colleagues who help out in everyday work.

The best part was not the technology.

It was the faces.
Sceptical looks that suddenly turned into grins.
And into shining eyes.

The winner was an onboarding assistant.
From now on, it brings new colleagues into the company faster.

Less searching. Less waiting. More arriving.
Real added value. The whole room celebrated it.

And the surprise of the day?

The entire workshop ran exactly on schedule.
Every team. Delivered to the minute.

That's how you want it.

And what I'm taking away:

You recognise a strong team by what it does
when you give it the right tools.

We delivered them.
The FRANK Gruppe worked the rest of the magic themselves.

Thank you for your trust, Indra Renzler, Dr. Ulf Schauenburg, Julia Albrecht, Daniel Seifert-Ziehe MRICS.

And to everyone who made this day possible.

We look forward to the journey continuing 🚀

And for everyone else out there:
What does your change look like: shoes or barefoot?

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Grow · AI Camp

ARNO Group

AI rollout to 80+ employees.

How an AI rollout to 80+ employees succeeds.
Last Friday was the kickoff of my AI Camp at ARNO Group.

A hybrid concept:
live sessions + for the first time, avatars of me and the team.

22 employees turned up to the very first session.
And honestly: days like this fascinate me every time.

Companies that don't just talk about AI. They do it.
And where it then really takes off.

A quick look back: a few months ago we started with individual workshops.
A small team. Lots of curiosity. The first AI agents of their own.

Then last week, onboarding for the whole company.

3 things that were confirmed once again today:

1. Pull beats push.
Nobody had to be ordered to be here.
People wanted to come, and they came.

2. The best use cases don't come from the top.
They come from the team.
“Hang on, couldn't this work for our process too?”

3. Enthusiasm is contagious.
The first 22 bring in the next ones.
That is exactly how it scales.

What came back:

Questions that went deeper than expected.
Ideas I hadn't thought of myself.

This is really picking up speed now.
80+ is only the beginning.

Thank you to the whole ARNO Group team.
For the pace and your enthusiasm.

How does change start in your company:
an order from the top or a spark from within?

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All work, news and perspectives →

The path for your team

You bring your challenges.
We work on them live.

From the first prompt to automation that runs on its own: four steps, each building on the previous one. On your own computer, with your own everyday business challenges. And every step is about three things: personal skills, the method behind it and using the technology the right way.

  1. 01
    PromptA prompt that hits the mark.
  2. 02
    AssistantKnows your knowledge and your tone.
  3. 03
    AgentTakes on tasks, asks when unsure.
  4. 04
    AutomationRuns on its own. Under human supervision.
30years of experience
50+companies supported
70+international awards
8years as Google partner
200+participants trained
100 %hands-on
Florian Pagel

Your contact

Florian Pagel

Over 30 years of experience with more than 50 companies, as a creative at BBDO, Springer & Jacoby and Saatchi & Saatchi for Mercedes-Benz, Coca-Cola and Audi. Since 2008, as founder of Hello White Parrot, for clients including Google, YouTube, Nike, Snapchat and Montblanc. Today he advises mid-sized businesses on introducing AI: with course programmes he developed himself, as CAIO on demand with the programme unlocktomorrow.ai and as author of “Der KI-Knigge: Authentisch trifft Agentisch”. His principle: AI has to feel human to become part of a team successfully. And deliver results that can be used right away.

since 2025Agentic AI consultant with his own course programmes at Hello White Parrot, solo-helden.com and unlocktomorrow.ai · Lecturer for the “Master Business with AI” course at Leaders of AI · Certified AI Integration Expert · Author “Der KI-Knigge”2012–2025Founder Before 9 Productions: photo, film and live eventssince 2008Founder Hello White Parrot, Hamburg, eight years as Google partner, over 40 case studies, Pixel launch, Snapchat, VW, Montblanc, Nike, Bundesliga1996–2007Creative and later Creative Director at Saatchi & Saatchi, previously Springer & Jacoby and BBDO Germany
70+ international awardsCAIO on demandCertified AI Integration ExpertAuthor of “Der KI-Knigge”Lecturer in the Master Business with AIAI coaching Solo-Helden

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20 minutes. We'll find out together.

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