HOW DO YOU KICK SHOES INTO THE

CENTRE OF MAJOR FOOTBALL EVENTS?

HOW DO YOU KICK SHOES INTO THE CENTRE OF MAJOR FOOTBALL EVENTS?

HOW DO YOU KICK SHOES INTO THE CENTRE OF MAJOR FOOTBALL EVENTS?

HOW DO YOU KICK SHOES INTO THE CENTRE OF MAJOR FOOTBALL EVENTS?

HOW DO YOU KICK SHOES INTO THE CENTRE OF MAJOR FOOTBALL EVENTS?

THE GOAL COUNTDOWN CAMPAIGN 
'NEW EMOJIONS'

Co-created content campaign to launch the new Nike Hypervenom 3 shoe in social networks. We developed real-time postings connected to the top-scorers with individual player emojis, their Nike shoe and the respective number of goals. Relevant content with over one million views was created in collaboration with artists and influencers around the world.

THE GOAL COUNTDOWN CAMPAIGN 
'NEW EMOJIONS'

Co-created content campaign to launch the new Nike Hypervenom 3 shoe in social networks. We developed real-time postings connected to the top-scorers with individual player emojis, their Nike shoe and the respective number of goals. Relevant content with over one million views was created in collaboration with artists and influencers around the world.

THE GOAL COUNTDOWN CAMPAIGN 
'NEW EMOJIONS'

Co-created content campaign to launch the new Nike Hypervenom 3 shoe in social networks. We developed real-time postings connected to the top-scorers with individual player emojis, their Nike shoe and the respective number of goals. Relevant content with over one million views was created in collaboration with artists and influencers around the world.

THE GOAL 
COUNTDOWN CAMPAIGN 
'NEW EMOJIONS'

Co-created content campaign to launch the new Nike Hypervenom 3 shoe in social networks. We developed real-time postings connected to the top-scorers with individual player emojis, their Nike shoe and the respective number of goals. Relevant content with over one million views was created in collaboration with artists and influencers around the world.

THE GOAL COUNTDOWN CAMPAIGN 
'NEW EMOJIONS'

Co-created content campaign to launch the new Nike Hypervenom 3 shoe in social networks. We developed real-time postings connected to the top-scorers with individual player emojis, their Nike shoe and the respective number of goals. Relevant content with over one million views was created in collaboration with artists and influencers around the world.

CASE 
FILM

CASE 
FILM

CASE 
FILM

CASE 
FILM

CASE 
FILM

HEART OF THE CAMPAIGN

The player’s emoji,
shoe and individual goal celebrations.

HEART OF THE CAMPAIGN

The player’s emoji,
 shoe and individual goal celebrations.

HEART OF THE CAMPAIGN

The player’s emoji,
shoe and individual goal celebrations. 

HEART OF THE CAMPAIGN

The player’s emoji,
shoe and individual goal celebrations.

HEART OF THE CAMPAIGN

The player’s emoji, shoe and individual goal celebrations.

TEASER FILM 
as a kickoff to the duel

TEASER FILM 
as a kickoff to the duel

TEASER FILM 
as a kickoff to the duel

TEASER FILM 
as a kickoff to the duel

TEASER FILM 
as a kickoff to the duel

A football-relevant influencer posted
'real-time scoring applause'
with each goal

A football-relevant influencer posted
'real-time scoring applause'
with each goal

A football-relevant influencer posted 
'real-time scoring applause'
with each goal

A football-relevant influencer posted 'real-time scoring applause'. 
with each goal

A football-relevant influencer posted 'real-time scoring applause' with each goal

The winner post for Dortmund's star Aubameyang scored over 450,000 views

The winner post for Dortmund's star Aubameyang scored over 450,000 views

The winner post for Dortmund's star Aubameyang scored over
450,000 views

The winner post for Dortmund's star Aubameyang scored over
450,000 views

The winner post for Dortmund's star Aubameyang scored over 
450,000 views

And of course, we also
celebrated runner-up
Robert Lewandowski

afterwards on his personal goal of the year.
He officially thanked everyone on his account.

And of course, we also
celebrated runner-up 
Robert Lewandowski

afterwards on his personal goal of the year.
He officially thanked everyone on his account.

And of course, we also
celebrated runner-up
Robert Lewandowski

afterwards on his personal goal of the year.
He officially thanked everyone on his account.

And of course, we also
celebrated runner-up
Robert Lewandowski

afterwards on his personal goal of the year.
He officially thanked everyone on his account.

And of course, we also
celebrated runner-up
Robert Lewandowski

afterwards on his personal goal of the year. He officially thanked everyone on his account.

DETAILS

DETAILS

DETAILS

DETAILS

DETAILS

TASK:

Launch of the Nike Motion Blur Pack for the 2017 season final with football-loving teenagers, professional athletes and influencers.

TASK:

Launch of the Nike Motion Blur Pack for the 2017 season final with football-loving teenagers, professional athletes and influencers.

TASK:

Launch of the Nike Motion Blur Pack for the 2017 season final with football-loving teenagers, professional athletes and influencers.

TASK:

Launch of the Nike Motion Blur Pack for the 2017 season final with football-loving teenagers, professional athletes and influencers..

TASK:

Einführung des Nike Motion Blur Pack zum Saison Finale 2017 bei Fußballverrückten Teenagern, Profi-Athleten Influencern.

SETTING:

At the start of the campaign, Bayern is the winner of the Bundesliga and main sponsor Adidas is in focus. How can we generate attention?

SETTING:

At the start of the campaign, Bayern is the winner of the Bundesliga and main sponsor Adidas is in focus. How can we generate attention?

SETTING:

At the start of the campaign, Bayern is the winner of the Bundesliga and main sponsor Adidas is in focus. How can we generate attention?

SETTING:

At the start of the campaign, Bayern is the winner of the Bundesliga and main sponsor Adidas is in focus. How can we generate attention?

SETTING:

At the start of the campaign, Bayern is the winner of the Bundesliga and main sponsor Adidas is in focus. How can we generate attention?

CHALLENGE:

Young football fans aren’t interested in simple pack shots of shoes or athletes. They want meaningful content that sets them apart from the traditional look of football postings.

CHALLENGE:

Young football fans aren’t interested in simple pack shots of shoes or athletes. They want meaningful content that sets them apart from the traditional look of football postings.

CHALLENGE:

Young football fans aren’t interested in simple pack shots of shoes or athletes. They want meaningful content that sets them apart from the traditional look of football postings.

CHALLENGE:

Young football fans aren’t interested in simple pack shots of shoes or athletes. They want meaningful content that sets them apart from the traditional look of football postings.

CHALLENGE:

Young football fans aren’t interested in simple pack shots of shoes or athletes. They want meaningful content that sets them apart from the traditional look of football postings.

APPROACH:

Interviews on media behaviour, weekly rhythm and relevant football moments combined with studies on youth culture, cult football and social media usage.

APPROACH:

Interviews on media behaviour, weekly rhythm and relevant football moments combined with studies on youth culture, cult football and social media usage.

APPROACH:

Interviews on media behaviour, weekly rhythm and relevant football moments combined with studies on youth culture, cult football and social media usage.

APPROACH:

Interviews on media behaviour, weekly rhythm and relevant football moments combined with studies on youth culture, cult football and social media usage.

APPROACH:

Interviews on media behaviour, weekly rhythm and relevant football moments combined with studies on youth culture, cult football and social media usage.

REALISATION:

An influencer scoring countdown. We developed real-time postings connected to the top-scorers with individual player emojis, their Nike shoe and the respective number of goals.

REALISATION:

An influencer scoring countdown. We developed real-time postings connected to the top-scorers with individual player emojis, their Nike shoe and the respective number of goals.

REALISATION:

An influencer scoring countdown. We developed real-time postings connected to the top-scorers with individual player emojis, their Nike shoe and the respective number of goals.

REALISATION:

An influencer scoring countdown. We developed real-time postings connected to the top-scorers with individual player emojis, their Nike shoe and the respective number of goals.

REALISATION:

An influencer scoring countdown. We developed real-time postings connected to the top-scorers with individual player emojis, their Nike shoe and the respective number of goals.

RESULT:

Over 1.2m views. 460,000 views on photo postings and 810,000 on video format. We received comments on emojis and shoes from all over the world.

RESULT:

Over 1.2m views. 460,000 views on photo postings and 810,000 on video format. We received comments on emojis and shoes from all over the world.

RESULT:

Over 1.2m views. 460,000 views on photo postings and 810,000 on video format. We received comments on emojis and shoes from all over the world.

RESULT:

Over 1.2m views. 460,000 views on photo postings and 810,000 on video format. We received comments on emojis and shoes from all over the world.

RESULT:

Over 1.2m views. 460,000 views on photo postings and 810,000 on video format. We received comments on emojis and shoes from all over the world.

HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg

HELLO WHITE
PARROT GMBH
Gerhofstrasse 40
20354 Hamburg

HELLO WHITE
PARROT GMBH
Gerhofstrasse 40
20354 Hamburg

HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg

HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg

Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78

Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78

Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78

Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78

Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78

Imprint

Data-privacy

T&C

Imprint

T&C

Imprint

T&C

Imprint

T&C

Imprint

T&C