HOW DO YOU PROMOTE LUCK?
HOW DO YOU PROMOTE LUCK?
HOW DO YOU PROMOTE LUCK?
HOW DO YOU PROMOTE LUCK?
HOW DO YOU PROMOTE LUCK?
BRAND AND CAMPAIGN
"LUCK IS COMMING"
BRAND AND CAMPAIGN
"LUCK IS COMMING"
BRAND AND CAMPAIGN
"LUCK IS COMMING"
BRAND AND CAMPAIGN
"LUCK IS COMMING"
BRAND AND CAMPAIGN
"LUCK IS COMMING"
For a slot machine provider, we developed an integrated branding campaign including TV and online channels
For a slot machine provider, we developed an integrated branding campaign including TV and online channels
For a slot machine provider, we developed an integrated branding campaign including TV and online channels
For a slot machine provider, we developed an integrated branding campaign including TV and online channels
For a slot machine provider, we developed an integrated branding campaign including TV and online channels
CHARACTER DEVELOPMENT
CHARACTER DEVELOPMENT
CHARACTER DEVELOPMENT
CHARACTER DEVELOPMENT
CHARACTER DEVELOPMENT

The fleeting bad luck
The fleeting bad luck
The fleeting bad luck
The fleeting bad luck
The fleeting bad luck

The short back luck
The short back luck
The short back luck
The short back luck
The short back luck

The unexpected luck
The unexpected luck
The unexpected luck
The unexpected luck
The unexpected luck

The quick luck
The quick luck
The quick luck
The quick luck
The quick luck

The tiny luck
The tiny luck
The tiny luck
The tiny luck
The tiny luck

The great luck
The great luck
The great luck
The great luck
The great luck
30 sec. Spot
30 sek. Spot
30 sek. Spot
30 sec. Spot
30 sec. Spot
30 sec. Spot


DETAILS
DETAILS
DETAILS
DETAILS
DETAILS
TASK:
TASK:
TASK:
TASK:
TASK:
CHALLENGE:
To be distinctive and transcend an oversaturated market where many interchangeable products exist
CHALLENGE:
CHALLENGE:
CHALLENGE:
To be distinctive and transcend an oversaturated market where many interchangeable products exist
CHALLENGE:
STRATEGY:
STRATEGY:
STRATEGY:
STRATEGY:
STRATEGY:
REALISATION:
A new brand identity named "DrueckGlueck”=“Press for Luck” was established. This included an exuberant slot machine logo brought to life by our detailed TV campaign highlighting the nature of luck
REALISATION:
REALISATION:
REALISATION:
REALISATION:
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