Drueck_Glueck

HOW DO YOU PROMOTE LUCK?

HOW DO YOU PROMOTE LUCK?

HOW DO YOU PROMOTE LUCK?

HOW DO YOU PROMOTE LUCK?

HOW DO YOU PROMOTE LUCK?

BRAND AND CAMPAIGN
"LUCK IS COMMING"

BRAND AND CAMPAIGN
"LUCK IS COMMING"

BRAND AND CAMPAIGN
"LUCK IS COMMING"

BRAND AND CAMPAIGN
"LUCK IS COMMING"

BRAND AND CAMPAIGN
"LUCK IS COMMING"

For a slot machine provider, we developed an integrated branding campaign including TV and online channels

For a slot machine provider, we developed an integrated branding campaign including TV and online channels

For a slot machine provider, we developed an integrated branding campaign including TV and online channels

For a slot machine provider, we developed an integrated branding campaign including TV and online channels

For a slot machine provider, we developed an integrated branding campaign including TV and online channels

CHARACTER DEVELOPMENT

CHARACTER DEVELOPMENT

CHARACTER DEVELOPMENT

CHARACTER DEVELOPMENT

CHARACTER DEVELOPMENT

Das flüchtige Pech_a-min

The fleeting bad luck

The fleeting bad luck

The fleeting bad luck

The fleeting bad luck

The fleeting bad luck

Das kurze Pech_a-min

The short back luck

The short back luck

The short back luck

The short back luck

The short back luck

Das unerwartete Glück_a-min

The unexpected luck

The unexpected luck

The unexpected luck

The unexpected luck

The unexpected luck

Das schnelle Glück_a-min

The quick luck

The quick luck

The quick luck

The quick luck

The quick luck

Das kleine Glück_a-min

The tiny luck

The tiny luck

The tiny luck

The tiny luck

The tiny luck

Das grosse Glück_a-min

The great luck

The great luck

The great luck

The great luck

The great luck

DrueckGlueck “Soccer”

DrueckGlueck “Soccer”

DrueckGlueck “Soccer”

DrueckGlueck “Soccer”

DrueckGlueck “Soccer”

30 sec. Spot

30 sek. Spot

30 sek. Spot

30 sec. Spot

DrueckGlueck “Model”

DrueckGlueck “Model”

DrueckGlueck “Model”

DrueckGlueck “Model”

DrueckGlueck “Model”

30 sec. Spot

30 sec. Spot

iPad-Air_04-min
001-min

DETAILS

DETAILS

DETAILS

DETAILS

DETAILS

TASK:

Development of a casino brand comprising of both online and offline campaigns

TASK:

Development of a casino brand comprising of both online and offline campaigns

TASK:

Development of a casino brand comprising of both online and offline campaigns

TASK:

Development of a casino brand comprising of both online and offline campaigns

TASK:

Development of a casino brand comprising of both online and offline campaigns

CHALLENGE:

To be distinctive and transcend an oversaturated market where many interchangeable products exist

CHALLENGE:

To be distinctive and transcend an oversaturated market where many interchangeable products exist

CHALLENGE:

To be distinctive and transcend an oversaturated market where many interchangeable products exist

CHALLENGE:

To be distinctive and transcend an oversaturated market where many interchangeable products exist

CHALLENGE:

To be distinctive and transcend an oversaturated market where many interchangeable products exist

STRATEGY:

Demonstrate to users the many facets of luck

STRATEGY:

Demonstrate to users the many facets of luck

STRATEGY:

Demonstrate to users the many facets of luck

STRATEGY:

Demonstrate to users the many facets of luck

STRATEGY:

Demonstrate to users the many facets of luck

REALISATION:

A new brand identity named "DrueckGlueck”=“Press for Luck” was established. This included an exuberant slot machine logo brought to life by our detailed TV campaign highlighting the nature of luck

REALISATION:

A new brand identity named "DrueckGlueck”=“Press for Luck” was established. This included an exuberant slot machine logo brought to life by our detailed TV campaign highlighting the nature of luck

REALISATION:

A new brand identity named "DrueckGlueck”=“Press for Luck” was established. This included an exuberant slot machine logo brought to life by our detailed TV campaign highlighting the nature of luck

REALISATION:

A new brand identity named "DrueckGlueck”=“Press for Luck” was established. This included an exuberant slot machine logo brought to life by our detailed TV campaign highlighting the nature of luck

REALISATION:

A new brand identity named "DrueckGlueck”=“Press for Luck” was established. This included an exuberant slot machine logo brought to life by our detailed TV campaign highlighting the nature of luck

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HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE
PARROT GMBH

Gerhofstrasse 40
20354 Hamburg
HELLO WHITE
PARROT GMBH

Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
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