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HOW DO YOU SHOW EVERYDAY 
USABILITY IN AN UNUSUAL WAY?

HOW DO YOU SHOW EVERYDAY 
USABILITY IN AN UNUSUAL WAY?

HOW DO YOU SHOW EVERYDAY 
USABILITY IN AN UNUSUAL WAY?

HOW DO YOU SHOW 
EVERYDAY USABILITY 
IN AN UNUSUAL WAY?

HOW DO YOU SHOW EVERYDAY USABILITY IN AN UNUSUAL WAY?

THE CROSS-MEDIA CAMPAIGN
'GPS ALL TERRAIN RIDE'

Integrated campaign to launch the new VW Alltrack vehicle category. A Passat Alltrack with enabled GPS signal drove through Europe creating a giant victory sign on a map. We generated global campaign material from this.


THE CROSS-MEDIA CAMPAIGN
'GPS ALL TERRAIN RIDE'

Integrated campaign to launch the new VW Alltrack vehicle category. A Passat Alltrack with enabled GPS signal drove through Europe creating a giant victory sign on a map. We generated global campaign material from this.


THE CROSS-MEDIA CAMPAIGN
'GPS ALL TERRAIN RIDE'

Integrated campaign to launch the new VW Alltrack vehicle category. A Passat Alltrack with enabled GPS signal drove through Europe creating a giant victory sign on a map. We generated global campaign material from this.


THE CROSS-MEDIA CAMPAIGN
'GPS ALL TERRAIN RIDE'

Integrated campaign to launch the new VW Alltrack vehicle category. A Passat Alltrack with enabled GPS signal drove through Europe creating a giant victory sign on a map. We generated global campaign material from this.


THE CROSS-MEDIA CAMPAIGN
'GPS ALL TERRAIN RIDE'

Integrated campaign to launch the new VW Alltrack vehicle category. A Passat Alltrack with enabled GPS signal drove through Europe creating a giant victory sign on a map. We generated global campaign material from this.


 

HEART OF THE CAMPAIGN

A drive across Europe with enabled GPS

 

 

HEART OF THE CAMPAIGN

A drive across Europe with enabled GPS

 

 

HEART OF THE CAMPAIGN

A drive across Europe with enabled GPS

HEART OF THE CAMPAIGN

A drive across Europe with enabled GPS

 

HEART OF THE CAMPAIGN

A drive across Europe with enabled GPS

 

Passat_Alltrack_GPS
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CAMPAIGN MATERIAL
for over 18 countries

 

CAMPAIGN MATERIAL 
for over 18 countries
 

 CAMPAIGN MATERIAL 
for over 18 countries

CAMPAIGN MATERIAL
for over 18 countries

CAMPAIGN  MATERIAL 
for over 18 countries
 

Case_VW_6
Case_VW_10
Case_VW_11

DETAILS

DETAILS

DETAILS

DETAILS

DETAILS

TASK:

An interactive vehicle premiere for the new Passat Alltrack from which all material for campaigns, catalogues and sales can be generated.

TASK:

An interactive vehicle premiere for the new Passat Alltrack from which all material for campaigns, catalogues and sales can be generated.

TASK:

An interactive vehicle premiere for the new Passat Alltrack from which all material for campaigns, catalogues and sales can be generated.

TASK:

An interactive vehicle premiere for the new Passat Alltrack from which all material for campaigns, catalogues and sales can be generated.

TASK:

An interactive vehicle premiere for the new Passat Alltrack from which all material for campaigns, catalogues and sales can be generated.

CHALLENGE:

Promote the vehicle’s supremacy on and off-road, create a flexible umbrella campaign for all media.

CHALLENGE:

Promote the vehicle’s supremacy on and off-road, create a flexible umbrella campaign for all media.

CHALLENGE:

Promote the vehicle’s supremacy on and off-road, create a flexible umbrella campaign for all media.

CHALLENGE:

Promote the vehicle’s supremacy on and off-road, create a flexible umbrella campaign for all media.

CHALLENGE:

Promote the vehicle’s supremacy on and off-road, create a flexible umbrella campaign for all media.

REALISATION:

An interactive maiden voyage on all types of roads creating a giant victory sign to match the claim ‘superior on every terrain’.

REALISATION:

An interactive maiden voyage on all types of roads creating a giant victory sign to match the claim ‘superior on every terrain’.

REALISATION:

An interactive maiden voyage on all types of roads creating a giant victory sign to match the claim ‘superior on every terrain’.

REALISATION:

An interactive maiden voyage on all types of roads creating a giant victory sign to match the claim ‘superior on every terrain’.

REALISATION:

An interactive maiden voyage on all types of roads creating a giant victory sign to match the claim ‘superior on every terrain’.

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HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE
PARROT GMBH

Gerhofstrasse 40
20354 Hamburg
HELLO WHITE
PARROT GMBH

Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
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