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HOW DO YOU STRENGTHEN A POSITIVE CULTURE OF COMMUNICATION ON THE NET?

HOW DO YOU STRENGTHEN A POSITIVE 
 CULTURE OF COMMUNICATION ON THE NET?

HOW DO YOU STRENGTHEN A POSITIVE 
 CULTURE OF COMMUNICATION ON THE NET?

HOW DO YOU STRENGTHEN A POSITIVE CULTURE OF COMMUNICATION ON THE NET?

HOW DO YO STRENGTHEN A POSITIVE 
 CULTURE OF COMMUNICATION?

THE INITIATIVE
"
#IT MATTERS"

THE INITIATIVE
"#IT-MATTERS"

THE INITIATIVE
"#IT-MATTERS"

THE INITIATIVE
"#IT-MATTERS"

THE INITIATIVE
"#IT-MATTERS"

An online and offline campaign that stands up against hate speech and stands for a better culture of communication. We took over the project management, guided the communication with creators, and produced various film clips, banners, and a host of merchandising products centered on the promotion.

An online and offline campaign that stands up against hate speech and stands for a better culture of communication. We took over the project management, guided the communication with creators, and produced various film clips, banners, and a host of merchandising products centered on the promotion.

An online and offline campaign that stands up against hate speech and stands for a better culture of communication. We took over the project management, guided the communication with creators, and produced various film clips, banners, and a host of merchandising products centered on the promotion.

An online and offline campaign that stands up against hate speech and stands for a better culture of communication. We took over the project management, guided the communication with creators, and produced various film clips, banners, and a host of merchandising products centered on the promotion.

An online and offline campaign that stands up against hate speech and stands for a better culture of communication. We took over the project management, guided the communication with creators, and produced various film clips, banners, and a host of merchandising products centered on the promotion.

Teaser Video

Teaser Video

Teaser Video

Teaser Video

Teaser Video

Case Video

Case Video

Case Video

Case Video

Case Video

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DETAILS

DETAILS

DETAILS

DETAILS

DETAILS

TASK:

To create an online and offline campaign for YouTube that makes viewers think and act in away that fosters a better culture of communication on the Internet.

TASK:

To create an online and offline campaign for YouTube that makes viewers think and act in a way that fosters a better culture of communication on the Internet.

TASK:

To create an online and offline campaign for YouTube that makes viewers think and act in a
way that fosters a better culture of communication on the Internet.

TASK:

To create an online and offline campaign for YouTube that makes viewers think and act in a way that fosters a better culture of communication on the Internet.

TASK:

To create an online and offline campaign for YouTube that makes viewers think and act in a way that fosters a better culture of communication on the Internet.

CHALLENGE:

To attract attention to a serious issue among a fast-paced and, to a large extent, “overly saturated” target group.

CHALLENGE:

To attract attention to a serious issue among a fast-paced and, to a large extent, “overly saturated” target group.

CHALLENGE:

To attract attention to a serious issue among a fast-paced and, to a large extent, “overly saturated” target group.

CHALLENGE:

To attract attention to a serious issue among a fast-paced and, to a large extent, “overly saturated” target group.

CHALLENGE:

To attract attention to a serious issue among a fast-paced and, to a large extent, “overly saturated” target group.

APPROACH:

Influencers (creators) as ambassadors of the initiative for a powerful penetration into the target group. The production of various films, and the cross-channel distribution of the content. Germany-wide school workshops with partners for media education.

APPROACH:

Influencers (creators) as ambassadors of the initiative for a powerful penetration into the target group. The production of various films, and the cross-channel distribution of the content. Germany-wide school workshops with partners for media education.

APPROACH:

Influencers (creators) as ambassadors of the initiative for a powerful penetration into the target group. The production of various films, and the cross-channel distribution of the content. Germany-wide school workshops with partners for media education.

APPROACH:

Influencers (creators) as ambassadors of the initiative for a powerful penetration into the target group. The production of various films, and the cross-channel distribution of the content. Germany-wide school workshops with partners for media education.

APPROACH:

Influencers (creators) as ambassadors of the initiative for a powerful penetration into the target group. The production of various films, and the cross-channel distribution of the content. Germany-wide school workshops with partners for media education.

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HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE
PARROT GMBH

Gerhofstrasse 40
20354 Hamburg
HELLO WHITE
PARROT GMBH

Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
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