An initiative led by
An initiative led by
An initiative led by
An initiative led by
An initiative led by
In cooperation with
In cooperation with
In cooperation with
In cooperation with
In cooperation with
JIGSAW x MOONSHOT
"PREBUNKING VIDEOS"
JIGSAW x MOONSHOT
"PREBUNKING VIDEOS"
JIGSAW x MOONSHOT
"PREBUNKING VIDEOS"
JIGSAW x MOONSHOT
"PREBUNKING VIDEOS"
JIGSAW x MOONSHOT
"PREBUNKING VIDEOS"
On behalf of Google subsidiary Jigsaw, social science agency Moonshot and six German NGOs, we created a “prebunking” video campaign to protect people in Germany from attempts to misinform and manipulate on the Internet. This involves scientifically researched communication tech that helps people recognize and reject attempts at manipulation.
On behalf of Google subsidiary Jigsaw, social science agency Moonshot and six German NGOs, we created a “prebunking” video campaign to protect people in Germany from attempts to misinform and manipulate on the Internet. This involves scientifically researched communication tech that helps people recognize and reject attempts at manipulation.
On behalf of Google subsidiary Jigsaw, social science agency Moonshot and six German NGOs, we created a “prebunking” video campaign to protect people in Germany from attempts to misinform and manipulate on the Internet. This involves scientifically researched communication tech that helps people recognize and reject attempts at manipulation.
On behalf of Google subsidiary Jigsaw, social science agency Moonshot and six German NGOs, we created a “prebunking” video campaign to protect people in Germany from attempts to misinform and manipulate on the Internet. This involves scientifically researched communication tech that helps people recognize and reject attempts at manipulation.
On behalf of Google subsidiary Jigsaw, social science agency Moonshot and six German NGOs, we created a “prebunking” video campaign to protect people in Germany from attempts to misinform and manipulate on the Internet. This involves scientifically researched communication tech that helps people recognize and reject attempts at manipulation.
Video "Decontextualization"
Video "Decontextualization"
Video "Decontextualization"
Video "Decontextualization"
Video "Decontextualization"
Video "Fearmongering"
Video "Fearmongering"
Video "Fearmongering"
Video "Fearmongering"
Video "Fearmongering"
Video "Whataboutism"
Video "Whataboutism"
Video "Whataboutism"
Video "Whataboutism"
Video "Whataboutism"
The landing page:
The landing page:
The landing page:
The landing page:
The landing page:
DETAILS
DETAILS
DETAILS
DETAILS
DETAILS
TASK:
Creation of an awareness campaign to protect against manipulation and misinformation on the Internet.
TASK:
Creation of an awareness campaign to protect against manipulation and misinformation on the Internet.
TASK:
Creation of an awareness campaign to protect against manipulation and misinformation on the Internet.
TASK:
Creation of an awareness campaign to protect against manipulation and misinformation on the Internet.
TASK:
Creation of an awareness campaign to protect against manipulation and misinformation on the Internet.
INSIGHT:
Misinformation has an Achilles' heel: It often uses the same patterns of manipulation techniques and narratives.
INSIGHT:
Misinformation has an Achilles' heel: It often uses the same patterns of manipulation techniques and narratives.
CHALLENGE:
Misinformation has an Achilles' heel: It often uses the same patterns of manipulation techniques and narratives.
INSIGHT:
Misinformation has an Achilles' heel: It often uses the same patterns of manipulation techniques and narratives.
INSIGHT:
Misinformation has an Achilles' heel: It often uses the same patterns of manipulation techniques and narratives.
IMPLEMENTATION:
A series of 90-second videos that clearly illustrate, using everyday examples, the patterns used to spread misinformation and how the ‘prebunking’ method can help identify attempts at manipulation.
IMPLEMENTATION:
A series of 90-second videos that clearly illustrate, using everyday examples, the patterns used to spread misinformation and how the ‘prebunking’ method can help identify attempts at manipulation.
IMPLEMENTATION:
A series of 90-second videos that clearly illustrate, using everyday examples, the patterns used to spread misinformation and how the ‘prebunking’ method can help identify attempts at manipulation.
IMPLEMENTATION:
A series of 90-second videos that clearly illustrate, using everyday examples, the patterns used to spread misinformation and how the ‘prebunking’ method can help identify attempts at manipulation.
IMPLEMENTATION:
A series of 90-second videos that clearly illustrate, using everyday examples, the patterns used to spread misinformation and how the ‘prebunking’ method can help identify attempts at manipulation.
OTHER CASES
Google B2B CasefilmsProject type
YouTube #NichtEgalProject type
YTKids CaseProject type
GoogleMultitouch
NikeSocial Media
Youtube FestivalEvent
Montblanc Smartwatch DesignSmartwatch Design
BundesligaDigital Mailing
islaProject type
Drueck Glueck Case - DuplicateProject type
Passat AlltrackSocial Media
PokerstarsSocial Media
Hello VynxProject type
Hotel nhowEvent
prospanProject type
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE
PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE
PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
