An initiative led by

An initiative led by

An initiative led by

An initiative led by

An initiative led by

Jigsaw-2A
Moonshot-2A

In cooperation with

In cooperation with

In cooperation with

In cooperation with

In cooperation with

Logo-Frame-bw

JIGSAW x MOONSHOT
"PREBUNKING VIDEOS"

JIGSAW x MOONSHOT
"PREBUNKING VIDEOS"

JIGSAW x MOONSHOT
"PREBUNKING VIDEOS"

JIGSAW x MOONSHOT
"PREBUNKING VIDEOS"

JIGSAW x MOONSHOT
"PREBUNKING VIDEOS"

On behalf of Google subsidiary Jigsaw, social science agency Moonshot and six German NGOs, we created a “prebunking” video campaign to protect people in Germany from attempts to misinform and manipulate on the Internet. This involves scientifically researched communication tech that helps people recognize and reject attempts at manipulation.

On behalf of Google subsidiary Jigsaw, social science agency Moonshot and six German NGOs, we created a “prebunking” video campaign to protect people in Germany from attempts to misinform and manipulate on the Internet. This involves scientifically researched communication tech that helps people recognize and reject attempts at manipulation.

On behalf of Google subsidiary Jigsaw, social science agency Moonshot and six German NGOs, we created a “prebunking” video campaign to protect people in Germany from attempts to misinform and manipulate on the Internet. This involves scientifically researched communication tech that helps people recognize and reject attempts at manipulation.

On behalf of Google subsidiary Jigsaw, social science agency Moonshot and six German NGOs, we created a “prebunking” video campaign to protect people in Germany from attempts to misinform and manipulate on the Internet. This involves scientifically researched communication tech that helps people recognize and reject attempts at manipulation.

On behalf of Google subsidiary Jigsaw, social science agency Moonshot and six German NGOs, we created a “prebunking” video campaign to protect people in Germany from attempts to misinform and manipulate on the Internet. This involves scientifically researched communication tech that helps people recognize and reject attempts at manipulation.

Video "Decontextualization"

Video "Decontextualization"

Video "Decontextualization"

Video "Decontextualization"

Video "Decontextualization"

Video "Fearmongering"

Video "Fearmongering"

Video "Fearmongering"

Video "Fearmongering"

Video "Fearmongering"

Video "Whataboutism"

Video "Whataboutism"

Video "Whataboutism"

Video "Whataboutism"

Video "Whataboutism"

The landing page:

The landing page:

The landing page:

The landing page:

The landing page:

Goolge-2-min
Tagesschau-min

DETAILS

DETAILS

DETAILS

DETAILS

DETAILS

TASK:

Creation of an awareness campaign to protect against manipulation and misinformation on the Internet.

TASK:

Creation of an awareness campaign to protect against manipulation and misinformation on the Internet.

TASK:

Creation of an awareness campaign to protect against manipulation and misinformation on the Internet.

TASK:

Creation of an awareness campaign to protect against manipulation and misinformation on the Internet.

TASK:

Creation of an awareness campaign to protect against manipulation and misinformation on the Internet.

INSIGHT:

Misinformation has an Achilles' heel: It often uses the same patterns of manipulation techniques and narratives.

INSIGHT:

Misinformation has an Achilles' heel: It often uses the same patterns of manipulation techniques and narratives.

CHALLENGE:

Misinformation has an Achilles' heel: It often uses the same patterns of manipulation techniques and narratives.

INSIGHT:

Misinformation has an Achilles' heel: It often uses the same patterns of manipulation techniques and narratives.

INSIGHT:

Misinformation has an Achilles' heel: It often uses the same patterns of manipulation techniques and narratives.

IMPLEMENTATION:

A series of 90-second videos that clearly illustrate, using everyday examples, the patterns used to spread misinformation and how the ‘prebunking’ method can help identify attempts at manipulation.

IMPLEMENTATION:

A series of 90-second videos that clearly illustrate, using everyday examples, the patterns used to spread misinformation and how the ‘prebunking’ method can help identify attempts at manipulation.

IMPLEMENTATION:

A series of 90-second videos that clearly illustrate, using everyday examples, the patterns used to spread misinformation and how the ‘prebunking’ method can help identify attempts at manipulation.

IMPLEMENTATION:

A series of 90-second videos that clearly illustrate, using everyday examples, the patterns used to spread misinformation and how the ‘prebunking’ method can help identify attempts at manipulation.

IMPLEMENTATION:

A series of 90-second videos that clearly illustrate, using everyday examples, the patterns used to spread misinformation and how the ‘prebunking’ method can help identify attempts at manipulation.

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HELLO WHITE
PARROT GMBH

Gerhofstrasse 40
20354 Hamburg
HELLO WHITE
PARROT GMBH

Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
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