HOW DO YOU BRING A FORMER
MARKET LEADER BACK TO THE TOP?
HOW DO YOU BRING
A FORMER MARKET LEADER
BACK TO THE TOP?
HOW DO YOU BRING
A FORMER MARKET LEADER
BACK TO THE TOP?
HOW DO YOU BRING
A FORMER MARKET LEADER
BACK TO THE TOP?
HOW DO YOU BRING
A FORMER MARKET LEADER BACK TO THE TOP?
THE 360 DEGREE BRAND RELAUNCH
'CARE IS THE GREATEST GIFT'
Repositioning concept to revive the isla brand. Creating a logo and packaging relaunch, we also developed an international brand strategy including CI, a TV, print and online campaign, POS communication and specialist campaign. Employee training, sales presentations and extensive sponsorship campaigns were added to this.
THE 360 DEGREE BRAND RELAUNCH
'CARE IS THE GREATEST GIFT'
Repositioning concept to revive the isla brand. Creating a logo and packaging relaunch, we also developed an international brand strategy including CI, a TV, print and online campaign, POS communication and specialist campaign. Employee training, sales presentations and extensive sponsorship campaigns were added to this.
THE 360 DEGREE BRAND RELAUNCH
'CARE IS THE GREATEST GIFT'
Repositioning concept to revive the isla brand. Creating a logo and packaging relaunch, we also developed an international brand strategy including CI, a TV, print and online campaign, POS communication and specialist campaign. Employee training, sales presentations and extensive sponsorship campaigns were added to this.
THE 360 DEGREE
BRAND RELAUNCH
'CARE IS THE GREATEST GIFT'
Repositioning concept to revive the isla brand. Creating a logo and packaging relaunch, we also developed an international brand strategy including CI, a TV, print and online campaign, POS communication and specialist campaign. Employee training, sales presentations and extensive sponsorship campaigns were added to this.
THE 360 DEGREE BRAND RELAUNCH
'CARE IS THE GREATEST GIFT'
Repositioning concept to revive the isla brand. Creating a logo and packaging relaunch, we also developed an international brand strategy including CI, a TV, print and online campaign, POS communication and specialist campaign. Employee training, sales presentations and extensive sponsorship campaigns were added to this.
TV
SPOT
TV
SPOT
TV
SPOT
TV
SPOT
TV
SPOT
CASE
FILM
CASE
FILM
CASE
FILM
CASE
FILM
CASE
FILM
PACKAGING & LOGO
REDESIGN
CASE
FILM
PACKAGING & LOGO
REDESIGN
PACKAGING & LOGO
REDESIGN
PACKAGING
REDESIGN
WEBSITE
& DIGITAL ADVERTISING
WEBSITE
& DIGITAL ADVERTISING
WEBSITE
& DIGITAL ADVERTISING
WEBSITE
& DIGITAL ADVERTISING
WEBSITE & DIGITAL ADVERTISING.
PRINT AVERTISING
B2B and B2C
PRINT ADVERTISING
B2B and B2C
PRINT ADVERTISING
B2B and B2C
PRINT ADVERTISING
B2B and B2C
PRINT ADVERTISING
B2B and B2C
POS & PROMOTION
ACTIVITIES
POS & PROMOTION
ACTIVITIES
POS & PROMOTION
ACTIVITIES
POS & PROMOTION
ACTIVITIES
POS & PROMOTION
ACTIVITIES
DETAILS
DETAILS
DETAILS
DETAILS
TASK:
A brand relaunch catapulting the former leader back to the top.
TASK:
A brand relaunch catapulting the former leader back to the top.
TASK:
A brand relaunch catapulting the former leader back to the top.
TASK:
A brand relaunch catapulting the former leader back to the top.
TASK:
A brand relaunch catapulting the former leader back to the top.
CHALLENGE:
Saturated market, lack of consumer relevance, loss of medical competence, decreasing pharmacy commitment.
CHALLENGE:
Saturated market, lack of consumer relevance, loss of medical competence, decreasing pharmacy commitment.
CHALLENGE:
Saturated market, lack of consumer relevance, loss of medical competence, decreasing pharmacy commitment.
CHALLENGE:
Saturated market, lack of consumer relevance, loss of medical competence, decreasing pharmacy commitment.
CHALLENGE:
Saturated market, lack of consumer relevance, loss of medical competence, decreasing pharmacy commitment.
APPROACH:
Awareness through a highly emotional TV and print campaign. Product relevance through new packaging, product introductions and a specialist campaign.
APPROACH:
Awareness through a highly emotional TV and print campaign. Product relevance through new packaging, product introductions and a specialist campaign.
APPROACH:
Awareness through a highly emotional TV and print campaign. Product relevance through new packaging, product introductions and a specialist campaign.
APPROACH:
Awareness through a highly emotional TV and print campaign. Product relevance through new packaging, product introductions and a specialist campaign.
APPROACH:
Awareness through a highly emotional TV and print campaign. Product relevance through new packaging, product introductions and a specialist campaign.
REALISATION:
TV spots, packaging relaunch, online campaign, training, promotions, specialist ads, sponsoring.
REALISATION:
TV spots, packaging relaunch, online campaign, training, promotions, specialist ads, sponsoring.
REALISATION:
TV spots, packaging relaunch, online campaign, training, promotions, specialist ads, sponsoring.
REALISATION:
TV spots, packaging relaunch, online campaign, training, promotions, specialist ads, sponsoring.
REALISATION:
TV spots, packaging relaunch, training, promotions, specialist ads, sponsoring.
RESULT:
Increase in sales of over 300%. Most successful product launch of the year.
RESULT:
Increase in sales of over 300%. Most successful product launch of the year.
RESULT:
Increase in sales of over 300%. Most successful product launch of the year.
RESULT:
Increase in sales of over 300%. Most successful product relaunch of the year.
RESULT:
Increase in sales of over 300%. Most successful product launch of the year.
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HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE
PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE
PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
HELLO WHITE PARROT GMBH
Gerhofstrasse 40
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
