Case_logo-_PROSPAN_CASE

HOW DO YOU VISUALIZE

AN EFFECT YOU CAN’T SEE? 

HOW DO YOU VISUALIZE

AN EFFECT YOU CAN’T SEE?

HOW DO YOU BRING
A FORMER MARKET LEADER
BACK TO THE TOP?

HOW DO YOU VISUALIZE AN EFFECT YOU CAN’T SEE? 

HOW DO YOU VISUALIZE AN EFFECT YOU CAN’T SEE?

THE WORLDWIDE TV AND ONLINE CAMPAIGN
'BREATHE DEEPLY'

International TV, print and online approach to the bronchodilating effect of Prospan with its Special Ivy Extract EA 575.
We developed a dual campaign across the country to showcase products for both children and adults.

THETHE WORLDWIDE TV AND ONLINE CAMPAIGN
'BREATHE DEEPLY'

International TV, print and online approach to the bronchodilating effect of Prospan with its Special Ivy Extract EA 575. We developed a dual campaign across the country to showcase products for both children and adults.

THE WORLDWIDE TV AND ONLINE CAMPAIGN
'BREATHE DEEPLY'

International TV, print and online approach to the bronchodilating effect of Prospan with its Special Ivy Extract EA 575. We developed a dual campaign across the country to showcase products for both children and adults.

THE WORLDWIDE TV AND ONLINE CAMPAIGN
'BREATHE DEEPLY'

International TV, print and online approach to the bronchodilating effect of Prospan with its Special Ivy Extract EA 575. We developed a dual campaign across the country to showcase products for both children and adults.

THE WORLDWIDE TV AND ONLINE CAMPAIGN
'BREATHE DEEPLY'

International TV, print and online approach to the bronchodilating effect of Prospan with its Special Ivy Extract EA 575. We developed a dual campaign across the country to showcase products for both children and adults.

TV SPOT
'SOAP BUBBLES'

TV SPOT
'SOAP BUBBLES'

TV SPOT
'SOAP BUBBLES'

TV SPOT
'SOAP BUBBLES'

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TV SPOT
'BALLOONS'

TV SPOT
'BALLOONS"

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161215_0000_Prospan KV 1

DETAILS

DETAILS

DETAILS

DETAILS

TASK:

Show the bronchi expanding through the effect of Prospan cough syrup in striking print, TV and online scenes.

TASK:

Show the bronchi expanding through the effect of Prospan cough syrup in striking print, TV and online scenes.

TASK:

Show the bronchi expanding through the effect of Prospan cough syrup in striking print, TV and online scenes.

TASK:

Show the bronchi expanding through the effect of Prospan cough syrup in striking print, TV and online scenes.

CHALLENGE:

To present an abstract process of action in concrete images and at the same time find a unifier for both adult and children product ranges.

CHALLENGE:

To present an abstract process of action in concrete images and at the same time find a unifier for both adult and children product ranges.

CHALLENGE:

To present an abstract process of action in concrete images and at the same time find a unifier for both adult and children product ranges.

CHALLENGE:

To present an abstract process of action in concrete images and at the same time find a unifier for both adult and children product ranges.

CHALLENGE:

To present an abstract process of action in concrete images and at the same time find a unifier for both adult and children product ranges.

APPROACH:

Development of two campaign key ideas with connecting mechanics and a uniform action animation.

APPROACH:

Development of two campaign key ideas with connecting mechanics and a uniform action animation.

APPROACH:

Development of two campaign key ideas with connecting mechanics and a uniform action animation.

APPROACH:

Development of two campaign key ideas with connecting mechanics and a uniform action animation.

REALISATION:

2 TV spots, 6 print and online motifs as well as the animation and rendering of the action animation.

REALISATION:

2 TV spots, 6 print and online motifs as well as the animation and rendering of the action animation.

REALISATION:

2 TV spots, 6 print and online motifs as well as the animation and rendering of the action animation.

REALISATION:

2 TV spots, 6 print and online motifs as well as the animation and rendering of the action animation.

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HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
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