Starting from scratch every time
Every request starts at zero. Style, context and rules are typed in again every time, or forgotten.
Open course · 1 to 3 days · bookable individually
Your own setup that keeps running on Monday.
Claude is more than a chat window. Over three days the course takes you from your first project to automation without a development team: Claude Chat, Claude Cowork, Claude Code, plus Claude Design for presentations and pages in your own style. Each day builds on the previous one, and each day can be booked individually.
Each day builds on the previous one. Book only day 1 and you go home with a clean setup. Book all three and by the end you work with Claude like a well-trained colleague.
What you take away
Your own working environment, built step by step, instead of a tour of features.
Knowledge, style and recurring tasks set up so that the results are equally good every time.
Files, research and routine tasks that Claude handles for you, with your approval.
All steps, instructions and examples from the course, printed in A5 format, so nothing gets lost in the chat history.
Sound familiar?
Most people use five per cent of what the tool can do. Laziness has nothing to do with it: nobody has shown them how the rest works.
Every request starts at zero. Style, context and rules are typed in again every time, or forgotten.
Results are transferred by hand into files, emails and spreadsheets. The time saved evaporates.
As soon as something needs to run regularly, it ends up with the development team. Or nowhere.
You bring your challenges.
We work on them live.
No off-the-shelf examples: in the course you create prompts, assistants and agents for exactly the tasks that cost your company time.
Afterwards
Projects with fixed knowledge and style, whose results are reproducible.
Files, workflows and tasks are delegated and come back finished.
Recurring tasks run automatically, without a development team.
Presentations, pages and graphics are created in your own style, instead of the default look.
The three days
Each day can be booked individually. Book all three and you keep building on your own setup throughout.
Claude Chat: create projects, store knowledge and style, phrase instructions so that the results are equally good every time. What Claude can do, where it makes things up and how to spot it.
Claude Cowork: hand over files, folders and workflows. Delegate research, analysis and routine tasks, with approval at the right points.
Claude Code: automation without a development team, on a real task. Plus Claude Design: presentations, pages and graphics in your own style.
We talk about what you work with today and where your time goes. Then we recommend one day or all three.
Your trainer
Florian Pagel has advised companies on digital projects for more than 30 years, first in marketing for brands such as Google, Nike and Montblanc, today on introducing AI in mid-sized businesses and large corporations. With Hello White Parrot he builds assistants, agents and automations together with teams and trains around 200 people a year, always on their own tasks.
He created the AI programme unlocktomorrow.ai and founded the AI coaching academy Solo-Helden for solo self-employed professionals. He is also the author of “Der KI-Knigge: Authentisch trifft Agentisch” (with Vivian Hecker, BoD 2026): how we stay human when the machine works alongside us. His principle in both roles: results you can apply right away.
Price and dates
Open course with a mixed group of participants, remote or in Hamburg. Includes the handbook (A5) and a certificate of participation under Art. 4 of the EU AI Act. For teams of six or more, the course is also available in-house.
FAQ
For professionals, freelancers and leaders who want to use Claude every day. The group is mixed on purpose: you learn from the tasks of the others too.
A free account is enough for day 1. Days 2 and 3 require a paid subscription, and we tell you in advance which one.
Yes, if you already work with projects in Claude. If in doubt, we clarify this in the intro call.
We work with both and show the differences. This course is tailored to Claude because Cowork, Code and Design together form a setup that reaches from chat to automation.
Yes, from six people, then based on your company's tasks.
Next step
Tell us what you work with today. You will receive an email with a confirmation link. We will then get back to you within one working day with suggested dates.
Name, email and one sentence about your topic. Then an email with a confirmation link. We only see your enquiry after you click it.
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