Xtremely adventurous.

“The Volkswagen Touareg celebrates its 10th birthday. Stage a campaign and communication concept that meets the high standard of this vehicle.”, was the task the Volkswagen marketing teams from Wolfsburg gave to Hello White Parrot. A brief, which led us to the idea to let the VW Touareg Edition X explore a giant monolith in the form of a X. From the imagery the campaign and basis for all print materials and online advertising eventually emerged.

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