Wash out your Ears for Lulu and Flap.

“Design a 360-degree campaign, with which the voice and sound quality of Sony Ericsson Walkman phones will be staged boldly!” Our solution: We created “Lulu” and “Flap”. Lulu “The Voice” symbolized with her clear tone the brilliant sound quality, while Flap “The Ears” stood for the rich quality of the music sounds.

Besides a large-scale TV campaign we created an extensive POS package with sweepstake and merchandising items. In an incredibly fast way, a substantial fan community around the two characters arose, who were activated on a weekly basis at “Deutschland sucht den Superstar” (Germany’s got talent) with new stories about the Walkman phones.

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