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WHICH TACTICS WILL MAKE YOU
A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU
A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU
A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU A GLOBAL MARKET LEADER?

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE
POKERSTAR IN YOU
'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

LAUNCH SPOT
'GREAT TENNIS'

LAUNCH SPOT
'GREAT TENNIS'

LAUNCH SPOT
'GREAT TENNIS'

LAUNCH SPOT
'GREAR TENNIS'

LAUNCH SPOT
'GREAT TENNIS'

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BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

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BRAND SPOT
'PUPPETS'

BRAND SPOT
'PUPPETS'

BRAND SPOT
'PUPPETS'

BRAND SPOT
"PUPPETS'

BRAND SPOT
'PUPPETS'

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BRAND SPOT
'RECIPE'

BRAND SPOT
'RECIPE"

BRAND SPOT
'RECIPE'

BRAND SPOT
'RECIPE'

BRAND SPOT
'RECIPE'

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PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

9klinge
motiv-maske
31102012_Pokerstars_Print-Kampagne

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

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DETAILS

DETAILS

DETAILS

DETAILS

TASK:

A brand campaign bringing online poker closer to people worldwide.

TASK:

A brand campaign bringing online poker closer to people worldwide.

TASK:

A brand campaign bringing online poker closer to people worldwide.

TASK:

A brand campaign bringing online poker 
closer to people worldwide.

TASK:

A brand campaign bringing online poker closer to people worldwide.

CHALLENGE:

Many newcomers believe that poker is purely a game of chance and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely a game of chance and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely a game of chance and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely
a game of luck and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely a game of luck and distrust online platforms.

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game.

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game..

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game.

APPROACH:

Psychological interviews on the driving
 forces and barriers to the poker game.

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials 
explaining poker as a sport that can be learnt
and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.

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hwp_footer_logo_3
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
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