Case_logo__pokerstars_dark

WHICH TACTICS WILL MAKE YOU
A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU
A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU
A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU A GLOBAL MARKET LEADER?

WHICH TACTICS WILL MAKE YOU A GLOBAL MARKET LEADER?

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE
POKERSTAR IN YOU
'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

THE GLOBAL CAMPAIGN
'FIND THE POKERSTAR IN YOU'

Multichannel campaign around Wimbledon legend Boris Becker. We showed the idol back on the court - with a new passion for the game. Using vivid comparisons, we positioned poker away from its image of a game of pure chance, towards that of tactics and a skill that can be learnt, bringing the brand to a global peak.

LAUNCH SPOT
'GREAT TENNIS'

LAUNCH SPOT
'GREAT TENNIS'

LAUNCH SPOT
'GREAT TENNIS'

LAUNCH SPOT
'GREAR TENNIS'

LAUNCH SPOT
'GREAT TENNIS'

BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

BRAND SPOT
'TANGO'

BRAND SPOT
'PUPPETS'

BRAND SPOT
'PUPPETS'

BRAND SPOT
'PUPPETS'

BRAND SPOT
"PUPPETS'

BRAND SPOT
'PUPPETS'

BRAND SPOT
'RECIPE'

BRAND SPOT
'RECIPE"

BRAND SPOT
'RECIPE'

BRAND SPOT
'RECIPE'

BRAND SPOT
'RECIPE'

PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

PRINT & WEB
CAMPAIGN

9klinge
motiv-maske
31102012_Pokerstars_Print-Kampagne

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

VIRAL SPOT
'TÜV SEAL'

DETAILS

DETAILS

DETAILS

DETAILS

TASK:

A brand campaign bringing online poker closer to people worldwide.

TASK:

A brand campaign bringing online poker closer to people worldwide.

TASK:

A brand campaign bringing online poker closer to people worldwide.

TASK:

A brand campaign bringing online poker 
closer to people worldwide.

TASK:

A brand campaign bringing online poker closer to people worldwide.

CHALLENGE:

Many newcomers believe that poker is purely a game of chance and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely a game of chance and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely a game of chance and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely
a game of luck and distrust online platforms.

CHALLENGE:

Many newcomers believe that poker is purely a game of luck and distrust online platforms.

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game.

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game..

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game.

APPROACH:

Psychological interviews on the driving
 forces and barriers to the poker game.

APPROACH:

Psychological interviews on the driving forces and barriers to the poker game.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials 
explaining poker as a sport that can be learnt
and revealing the secrets of their success.

REALISATION:

Global sport and poker testimonials explaining poker as a sport that can be learnt and revealing the secrets of their success.

OTHER CASES

GoogleMultitouch

NikeSocial Media

Montblanc Smartwatch DesignSmartwatch Design

BundesligaDigital Mailing

islaProject type

Passat AlltrackSocial Media

PokerstarsSocial Media

Hello VynxProject type

Hotel nhowEvent

prospanProject type

huaweiEvent

hwp_footer_logo_3
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
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