“Show us an innovative approach for the international launch of the VW Passat Alltracks that suits the vehicle and which goes innovative medial ways”, was the briefing for Hello White Parrot at the Volkswagen headquarters in Wolfsburg. Our solution: a car rally drive with the all-terrain vehicle through several European countries with activated GPS signal. The chosen route formed a gigantic
victory sign on the map. At key points a photo shoot for the catalogue took place, layouted with coordinates on the spot that underlined the all-terrain character of the vehicle, i.e temperature, latitude and longitude, altitude, wind speed and exact direction of the vehicle position. We created material for campaigns for over 12 countries.