isla pills against sore throats. Once German market leader with a pharmacy brand awareness of 100 %. A healthy leader that suddenly became a patient itself. “Break through the problem-solution -driven pharmaceutical market with new emotions” was the order, Hello White Parrot received at the headquarters of Engelhard Arzneimittel. As a lifesaving cure for the brand we
chose a core idea that is not only aimed at the head but also right at the heart: love and care is the strongest medicine. Staged in an multichannel attempt: With a comprehensive packaging relaunch, redesign of logo and CI, large television, online and print campaign as well as sales training, innovative product launches and national sponsorships.