Case_logo__ilsa_colour

HOW DO YOU BRING A FORMER

MARKET LEADER BACK TO THE TOP

HOW DO YOU BRING
A FORMER MARKET LEADER
BACK TO THE TOP?

HOW DO YOU BRING
A FORMER MARKET LEADER
BACK TO THE TOP?

HOW DO YOU BRING
A FORMER MARKET LEADER
BACK TO THE TOP?

HOW DO YOU BRING
A FORMER MARKET LEADER BACK TO THE TOP?

THE 360 DEGREE BRAND RELAUNCH
'CARE IS THE GREATEST GIFT'

Repositioning concept to revive the isla brand. Creating a logo and packaging relaunch, we also developed an international brand strategy including CI, a TV, print and online campaign, POS communication and specialist campaign. Employee training, sales presentations and extensive sponsorship campaigns were added to this.

THE 360 DEGREE BRAND RELAUNCH
'CARE IS THE GREATEST GIFT'

Repositioning concept to revive the isla brand. Creating a logo and packaging relaunch, we also developed an international brand strategy including CI, a TV, print and online campaign, POS communication and specialist campaign. Employee training, sales presentations and extensive sponsorship campaigns were added to this.

THE 360 DEGREE BRAND RELAUNCH
'CARE IS THE GREATEST GIFT'

Repositioning concept to revive the isla brand. Creating a logo and packaging relaunch, we also developed an international brand strategy including CI, a TV, print and online campaign, POS communication and specialist campaign. Employee training, sales presentations and extensive sponsorship campaigns were added to this.

THE 360 DEGREE 
BRAND RELAUNCH
'CARE IS THE GREATEST GIFT'

Repositioning concept to revive the isla brand. Creating a logo and packaging relaunch, we also developed an international brand strategy including CI, a TV, print and online campaign, POS communication and specialist campaign. Employee training, sales presentations and extensive sponsorship campaigns were added to this.

THE 360 DEGREE BRAND RELAUNCH
'CARE IS THE GREATEST GIFT'

Repositioning concept to revive the isla brand. Creating a logo and packaging relaunch, we also developed an international brand strategy including CI, a TV, print and online campaign, POS communication and specialist campaign. Employee training, sales presentations and extensive sponsorship campaigns were added to this.

TV
SPOT

TV
SPOT

TV
SPOT

TV
SPOT

TV
SPOT

CASE
FILM

CASE
FILM

CASE
FILM

CASE
FILM

CASE
FILM

PACKAGING & LOGO
REDESIGN

CASE
FILM

PACKAGING & LOGO
REDESIGN

PACKAGING & LOGO
REDESIGN

PACKAGING
REDESIGN

151215_0010_isla classic 11
151215_0009_isla classic 10
141215_0001_isla classic 2
141215_0003_isla classic 4
141215_0004_isla classic 5
141215_0002_isla classic 3

WEBSITE
& DIGITAL ADVERTISING

WEBSITE
& DIGITAL ADVERTISING

WEBSITE
& DIGITAL ADVERTISING

WEBSITE
& DIGITAL ADVERTISING

WEBSITE & DIGITAL ADVERTISING.

004_isla_4
001_isla
014_ilsa_2
003_5

PRINT AVERTISING
B2B and B2C

PRINT ADVERTISING
B2B and B2C

PRINT ADVERTISING
B2B and B2C

PRINT ADVERTISING
B2B and B2C

PRINT ADVERTISING
B2B and B2C

141215_0011_isla classic 12
151001_0036_isla Origianal Typoplakat3
151001_0037_isla Origianal Typoplakat4
151001_0034_isla Origianal Typoplakat1

POS & PROMOTION
ACTIVITIES

POS & PROMOTION
ACTIVITIES

POS & PROMOTION
ACTIVITIES

POS & PROMOTION
ACTIVITIES

POS & PROMOTION
ACTIVITIES

141215_0008_isla classic 9
151215_0013_isla classic 14
151215_0017_isla med 4

DETAILS

DETAILS

DETAILS

DETAILS

TASK:

A brand relaunch catapulting the former leader back to the top.

TASK:

A brand relaunch catapulting the former leader back to the top.

TASK:

A brand relaunch catapulting the former leader back to the top.

TASK:

A brand relaunch catapulting the former leader back to the top.

TASK:

A brand relaunch catapulting the former leader back to the top.

CHALLENGE:

Saturated market, lack of consumer relevance, loss of medical competence, decreasing pharmacy commitment.

CHALLENGE:

Saturated market, lack of consumer relevance, loss of medical competence, decreasing pharmacy commitment.

CHALLENGE:

Saturated market, lack of consumer relevance,  loss of medical competence, decreasing pharmacy commitment.

CHALLENGE:

Saturated market, lack of consumer relevance,  loss of medical competence, decreasing pharmacy commitment.

CHALLENGE:

Saturated market, lack of consumer relevance,  loss of medical competence, decreasing pharmacy commitment.

APPROACH:

Awareness through a highly emotional TV and print campaign. Product relevance through new packaging, product introductions and a specialist campaign.

APPROACH:

Awareness through a highly emotional TV and print campaign. Product relevance through new packaging, product introductions and a specialist campaign.

APPROACH:

Awareness through a highly emotional TV and print campaign. Product relevance through new packaging, product introductions and a specialist campaign.

APPROACH:

Awareness through a highly emotional TV and print campaign. Product relevance through new packaging, product introductions and a specialist campaign.

APPROACH:

Awareness through a highly emotional TV and print campaign. Product relevance through new packaging, product introductions and a specialist campaign.

REALISATION:

TV spots, packaging relaunch, online campaign, training, promotions, specialist ads, sponsoring.

REALISATION:

TV spots, packaging relaunch, online campaign, training, promotions, specialist ads, sponsoring.

REALISATION:

TV spots, packaging relaunch, online campaign, training, promotions, specialist ads, sponsoring.

REALISATION:

TV spots, packaging relaunch, online campaign, training, promotions, specialist ads, sponsoring.

REALISATION:

TV spots, packaging relaunch, training, promotions, specialist ads, sponsoring.

RESULT:

Increase in sales of over 300%. Most successful product launch of the year.

RESULT:

Increase in sales of over 300%. Most successful product launch of the year.

RESULT:

Increase in sales of over 300%. Most successful product launch of the year.

RESULT:

Increase in sales of over 300%. Most successful product relaunch of the year.

RESULT:

Increase in sales of over 300%. Most successful product launch of the year.

OTHER CASES

GoogleMultitouch

NikeSocial Media

Montblanc Smartwatch DesignSmartwatch Design

BundesligaDigital Mailing

islaProject type

Passat AlltrackSocial Media

PokerstarsSocial Media

Hello VynxProject type

Hotel nhowEvent

prospanProject type

huaweiEvent

hwp_footer_logo_3
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
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