Case_logos_HUAWEI_CASE_2

HOW DO YOU MAKE THE MOST
BEAUTIFUL CHRISTMAS GIFT?

 

 

HOW DO YOU MAKE THE MOST
BEAUTIFUL CHRISTMAS GIFT?
 

 

HOW DO YOU MAKE THE MOST
BEAUTIFUL CHRISTMAS GIFT?

HOW DO YOU MAKE THE MOST
BEAUTIFUL CHRISTMAS GIFT?

 

HOW DO YOU MAKE
THE MOST BEAUTIFUL
CHRISTMAS GIFT?

THE FILM & PROMOTION CONCEPT
'THANK YOU CHRISTMAS HEROES'

An integrated film and promotion concept. In cooperation with Bild Zeitung, we surprised people
who had to work at Christmas with the most important thing in their lives: their loved ones.


THE FILM & PROMOTION CONCEPT
'THANK YOU CHRISTMAS HEROES'

An integrated film and promotion concept. In cooperation with Bild Zeitung, we surprised people who had to work at Christmas with the most important thing in their lives: their loved ones.


THE FILM & PROMOTION CONCEPT
'THANK YOU CHRISTMAS HEROES'

An integrated film and promotion concept. In cooperation with Bild Zeitung, we surprised people who had to work at Christmas with the most important thing in their lives: their loved ones.


THE FILM & PROMOTION CONCEPT
'THANK YOU CHRISTMAS HEROES'

An integrated film and promotion concept. In cooperation with Bild Zeitung, we surprised people who had to work at Christmas with the most important thing in their lives: their loved ones.


THE FILM & PROMOTION CONCEPT
'THANK YOU CHRISTMAS HEROES'

An integrated film and promotion concept. In cooperation with Bild Zeitung, we surprised people
who had to work at Christmas with the most important thing in their lives: their loved ones.


CASE
Film

TEASER FILM
as opener

TEASER FILM
as opener

TEASER FILM
as opener

TEASER FILM
as opener

HUAWEI_bild-min

DETAILS

DETAILS

DETAILS

DETAILS

DETAILS

TASK:

An online and event campaign in which Huawei in cooperation with Bild Zeitung is emotionally portrayed.

TASK:

An online and event campaign in which Huawei in cooperation with Bild Zeitung is emotionally portrayed.

TASK:

An online and event campaign in which Huawei in cooperation with Bild Zeitung is emotionally portrayed.

TASK:

An online and event campaign in which Huawei in cooperation with Bild Zeitung is emotionally portrayed.

TASK:

An online and event campaign in which Huawei in cooperation with Bild Zeitung is emotionally portrayed.

CHALLENGE:

Short time frame between the announcement of the winners and the realisation of the German-wide campaign with limited team resources on Christmas Eve. Behind-the-scenes organisation keeping those receiving the gifts in the dark.

CHALLENGE:

Short time frame between the announcement of the winners and the realisation of the German-wide campaign with limited team resources on Christmas Eve. Behind-the-scenes organisation keeping those receiving the gifts in the dark.

CHALLENGE:

Short time frame between the announcement of the winners and the realisation of the German-wide campaign with limited team resources on Christmas Eve. Behind-the-scenes organisation keeping those receiving the gifts in the dark.

CHALLENGE:

Short time frame between the announcement of the winners and the realisation of the German-wide campaign with limited team resources on Christmas Eve. Behind-the-scenes organisation keeping those receiving the gifts in the dark.

CHALLENGE:

Short time frame between the announcement of the winners and the realisation of the German-wide campaign with limited team resources on Christmas Eve. Behind-the-scenes organisation keeping those receiving the gifts in the dark.

APPROACH:

Generation of film and photo material from events, circulation of the resulting content in social networks.

APPROACH:

Generation of film and photo material from events, circulation of the resulting content in social networks.

APPROACH:

Generation of film and photo material from events, circulation of the resulting content in social networks.

APPROACH:

Generation of film and photo material from events, circulation of the resulting content in social networks.

APPROACH:

Generation of film and photo material from events, circulation of the resulting content in social networks.

REALISATION:

As a thank you, we surprised people throughout Germany who had to work at Christmas with their loved ones and a Christmas celebration.

REALISATION:

As a thank you, we surprised people throughout Germany who had to work at Christmas with their loved ones and a Christmas celebration.

REALISATION:

As a thank you, we surprised people throughout Germany who had to work at Christmas with their loved ones and a Christmas celebration.

REALISATION:

As a thank you, we surprised people throughout Germany who had to work at Christmas with their loved ones and a Christmas celebration.

REALISATION:

As a thank you, we surprised people throughout Germany who had to work at Christmas with their loved ones and a Christmas celebration.

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HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE
PARROT GMBH

ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
HELLO WHITE PARROT GMBH
ABC-Straße 4-8
20354 Hamburg
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
Tel. +49 (0) 40 340 686 20
Fax +49 (0) 40 340 686 78
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