“How do you promote an innovative music-hotel, which is not even built yet at the time of the campaign creation?”, we were asked by the marketing team of nhow hotel in Berlin. Our idea: We created mashups from future design elements of the hotel and mixed them with soundwaves and fantastic musical art worlds. Following the core idea “step into the world of music” we let the audience enter adventurous worlds that fascinate and were magical as extraordinary musical tracks.
Innovatively staged in all media: Ranging from the hotel brochure, which we wrapped in record covers, an innovative website featuring clips in the background, similar to music videos, to innovative online techniques like augmented reality specials with former MTV legend Ray Cokes. We created an unique brand experience that the hotel quickly made a hit in the music and lifestyle-oriented target group.