“Develop an integrated campaign that shows potential Google customers the business value of Google AdWords.” A brief that brought us to the campaign idea of a puzzle shape in which a customer and a supplier find each other just in the right moment. According to the claim “Get connected with Google”, we shot varoius surprising motifs – based on the brand strategy “Moments that matter”.
The multi-touch campaign includes print mailings, online banners, landing pages, a social media campaign and sales support materials. In addition, high-end mailings were sent to potential customers. We shot the campaign with the Hamburg based Photographer Florian Geiss. An adaption in Austria and Switzerland is planned for the next year.