Brand building is not a question of luck.

Order: “Invent a casino brand that appears strongly emotional and authentically differs from the monotony of conventional gambling competitors”. Our guiding principle: we created brand ambassadors, the “Lucky Family”. Animated characters, symbolizing good and bad luck

moments that secretly decide about winning and losing every day in our lives.As a brand basis, we developed a jubilating slot machine logo and let the protagonists experience good and bad luck in elevator situations where the spaces appeared like slot machine windows.

Other projects