For Playboy, we developed a viral video in which the user with simple clicks could integrate his photo and name in an interactive clip. In the spot he was the hero in a home documentary with two Playmates, who adore him as a new star. Throughout the apartment the portraits of the idolized user were displayed, even with the name tattooed on the girls’ bodies. A personal email with a user’s picture on a Playboy cover and subscription offer rounded up the viral campaign. Within a short period of time over 15 million views of the videos were tracked and the campaign gained great awareness in the media around the world.