For Nike Football, Hello White Parrot is developing an integrated approach for the Nike Hypervenom shoe. In order to activate social media influencers, individual emojis of the players and their shoes were developed as part of the battle to be the Bundesliga’s top scorer. They were presented before, during and after important Bundesliga matches with a reactive shot counter. Top players of the season, such as Anthony Modeste, Robert Lewandowski and Pierre-Emerick Aubameyang, were the centre of attention. The collaboration was carried out with artists from Hamburg, Berlin and Los Angeles. The campaign has so far achieved more than one million views.